The world has been forced to return to Genesis, to recognize the value of things, imbuing them with a more human and conscious meaning, especially in harmony with Mother Earth. If Genesis leads us to value caring for the planet, commerce consequently cannot continue to function without measures aimed at protecting the environment.

Within the world of creativity, we are reflecting on the importance of maintaining the ecosystem and how to generate a culture, taking care of LIVING BEINGS and our natural resources. The World Intellectual Property Organization, on the occasion of the celebration of World Intellectual Property Day for the year 2020, chose the following motto: “Innovate for a green future”, highlighting the priority of focusing our efforts to address the climate crisis. It is crucial that those of us who believe in Intellectual Property encourage the application of technology in creative processes, since this can generate competitiveness and innovation. However, it is necessary that we completely make that leap towards digitalization, not only because of COVID-19, which has been an accelerator for such a transformation, but also because of the 4.0 revolution or smart industry, which has been talked about for some time. long time to adopt digital technology.

“The work we have to do is great, first of all because we must think about how to implement, develop, and believe in a green future hand in hand with technology.”

The transformation to the digital world has caused businesses to invest in the creation and development of new sustainable and eco-friendly models to produce, offer and sell their products and services. We even noticed that they are no longer just called ECOCOMPANIES, but that ECOTECH companies are emerging. Faced with the environmental crisis we are suffering, the path towards green Intellectual Property is imminent and technology can facilitate the redirection of inventions. The Intellectual Property that is created hand in hand with technology must guarantee the least possible impact on the quality of air, water, and soil, and must include solutions to problems related to waste or noise, as well as solutions to the rational and sustainable use of natural resources and food management systems. Green digital online marketing can also position those products and services in the consumer public and in turn leave a green footprint for the well-being of our planet. The work that we have to do is great, first of all because we must think about how to implement, develop, and believe in a green future hand in hand with technology. Secondly, because although the investment in green technology can sometimes be large, gradual and gradual investments can be chosen that positively impact our planet, our home.

Intellectual Property plays an important role in achieving a sustainable economy, is the key to addressing climate change and other environmental problems, and is the means to achieving a GREEN FUTURE.

Karla Alas Litigation and New Technologies Manager

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