AS FIRM BELIEVERS OF CREATIVITY AND INNOVATION

Within the framework of the commemoration of World Intellectual Property Day and as firm believers that creativity, innovation and effort make entrepreneurial women agents of change in El Salvador, RP&A HER spoke with the Director of the Intellectual Property Registry of the National Center of Registry, Licda. Martha Evelyn Menjívar, in order to learn about the institution's Annual Operational Plan and its support for women's entrepreneurship.

The Licda. Martha Evelyn Menjívar told us that the theme of women's empowerment has taken on great strength this year so that the World Intellectual Property Organization (WIPO) decided to have a design focused on women for World Intellectual Property Day. RP&A HER consulted this design on the official website http://www.wipo.int/portal/es/ and it indicates: “Articles of Change: Women in innovation and creativity.”

During the conversation it was mentioned that the institution is working with the Directorate of Industrial Property of Uruguay precisely because they have a gender unit linked to the Intellectual Property unit in order to finalize at some point an Agreement that facilitates working on reports that help identify If in our country it has been impossible to protect the Intellectual Property of women or there is a lack of access to information due to their gender.

She told us that in El Salvador, although some women have managed to protect their Intellectual Property rights, they are not aware of the importance of adequate monitoring to keep those rights in force and they do not even know how to enforce them before third parties.. lMs. Menjívar says that, in addition to fulfilling dreams, it is important to receive adequate technical advice to identify the type of intellectual creations that one has and how they can be protected, which is why as an Institution they have their doors open to provide free advice especially to entrepreneurial women.

Currently, work is being carried out in conjunction with Ciudad Mujer, through the Institution's Gender Unit, in which activities dedicated especially to women are carried out and where topics related to Innovation, Intellectual Property and Gender Equality are addressed. such as the conversation that will be held on November 19, 2018.

During the conversation, Ms. Menjívar stressed that in the case of women it is important to keep in mind empathy, mutual help and put aside any type of selfishness and encourages women to continue fighting, seek to achieve their goals and thus be able to occupy important places in this country.

It was concluded that it is essential that women know that they can ask for guidance to make good use of their own Intellectual Property or that of third parties and make the best use of it to undertake, since with the appropriate advice they can create something that can move women forward. women of our country.