{"id":9729,"date":"2021-12-16T17:42:37","date_gmt":"2021-12-16T17:42:37","guid":{"rendered":"https:\/\/www.romeropineda.com\/?p=9729"},"modified":"2021-12-16T17:42:37","modified_gmt":"2021-12-16T17:42:37","slug":"extension-de-marca-que-es","status":"publish","type":"post","link":"https:\/\/www.romeropineda.com\/en\/extension-de-marca-que-es\/","title":{"rendered":"Brand extension: What is it?"},"content":{"rendered":"

By: Diego Caballero<\/p>\n\n\n\n

Brand Extension or Brand Extension is a strategy in which a successful and well-positioned brand in the consumer public is used to extend its use for new products or services in lines or categories, whether complementary or totally new.<\/p>\n\n\n\n

What are the benefits? <\/strong><\/p>\n\n\n\n

It is easier for brand owners to launch new products or services under an umbrella brand or \u201cHouse Mark\u201d, since it facilitates the launch-acceptance period, the investment is lower, and their sales projection is generally higher. Likewise, this type of action strengthens brands, and helps new products or services developed reach a higher level.\u00a0<\/p>\n\n\n\n

What to do if new products or services are developed under the Brand Extension? <\/strong><\/p>\n\n\n\n

Even though you already have a trademark registration, it is always necessary to verify whether or not said registration protects the new products or services that you intend to launch or develop; otherwise, you must proceed to request additional trademark registrations that complement the trademark. brand already registered.<\/p>\n\n\n\n

Some examples of Brand Extension are:<\/p>\n\n\n\n