{"id":17019,"date":"2025-11-05T14:30:00","date_gmt":"2025-11-05T20:30:00","guid":{"rendered":"https:\/\/www.romeropineda.com\/?p=17019"},"modified":"2026-05-19T09:34:54","modified_gmt":"2026-05-19T15:34:54","slug":"genericidad-marcaria","status":"publish","type":"post","link":"https:\/\/www.romeropineda.com\/en\/genericidad-marcaria\/","title":{"rendered":"Brand Genericity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17019\" class=\"elementor elementor-17019\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-642e03d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"642e03d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666ff15c\" data-id=\"666ff15c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab1be7 elementor-widget elementor-widget-text-editor\" data-id=\"46ab1be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Por: Carlos Enrique Castillo Garc\u00eda, socio y director<\/p>\n\n\n\n\n\n<p>Con la entrada en vigor de la nueva Ley de Propiedad Intelectual de El Salvador (17 de febrero de 2025), se cre\u00f3 el Instituto Salvadore\u00f1o de la Propiedad Intelectual (ISPI), que, entre otras facultades, se le asign\u00f3 la de conocer y decidir sobre la cancelaci\u00f3n por generalizaci\u00f3n (genericidad) de marcas previamente inscritas.<\/p>\n\n\n\n<p>As\u00ed el art\u00edculo 145 de la citada Ley, establece bajo la condici\u00f3n que, si el nombre de una marca, por su uso extendido en el mercado, se convierte en el nombre gen\u00e9rico de uno o varios de los productos o servicios para los cuales ha estado registrada, se podr\u00e1 solicitar la cancelaci\u00f3n del registro o inscripci\u00f3n, o limitar su alcance.<\/p>\n\n\n\n<p>Aclara esta disposici\u00f3n, que se entender\u00e1 que una marca se ha convertido en nombre gen\u00e9rico del producto o del servicio que ampara, cuando, en los medios comerciales y para el p\u00fablico, dicha marca haya perdido su car\u00e1cter distintivo como indicaci\u00f3n del origen empresarial del producto o servicio al cual se aplica. Esto es que, la marca -nominativa- como signo distintivo, se aplica en la realidad comercial o de mercado local, como el nombre que identifica al g\u00e9nero al que se ha aplicado. De esta manera, dicha marca, pasa a ser el nombre a aplicar en las transacciones comerciales, usuales o corrientes, para distinguir el producto o servicio que \u00e9ste ha identificado; perdiendo as\u00ed, su identidad en exclusiva, o su car\u00e1cter distintivo y, en consecuencia, perdiendo su protecci\u00f3n legal.<\/p>\n\n\n\n<p>La acci\u00f3n de cancelaci\u00f3n, la podr\u00e1 solicitar cualquier persona interesada y ser\u00e1 el Instituto -ISPI-, quien, a trav\u00e9s del superior jer\u00e1rquico, declare la cancelaci\u00f3n, por medio de una resoluci\u00f3n motivada.&nbsp; Para estos efectos, deber\u00e1n concurrir los siguientes supuestos con relaci\u00f3n a esa marca: a) La ausencia de otro nombre adecuado para designar en el comercio al producto o al servicio al cual se aplica la marca. b) El uso generalizado de la marca como nombre com\u00fan o gen\u00e9rico del producto o del servicio respectivo por el p\u00fablico y en los medios comerciales. Y, c) El desconocimiento de la marca por el p\u00fablico como signo distintivo de un origen empresarial determinado.<\/p>\n\n\n\n<p>Al alcanzar una marca, un reconocimiento relevante en el mercado, sin una estrategia clara de posicionamiento, el p\u00fablico consumidor, empieza a usarla como sin\u00f3nimo del producto o servicio en s\u00ed, en lugar de como una marca que lo identifica, hasta llegar a convertirse tal marca, en el t\u00e9rmino gen\u00e9rico del producto o servicio.<\/p>\n\n\n\n<p>La genericidad de marca impide una clara distinci\u00f3n entre productos similares, y en tal condici\u00f3n, procede su cancelaci\u00f3n pues ya no cumple con su finalidad comercial, ya que, como nombre com\u00fan, no posibilita que el producto o el servicio, que identificara, se conozca popularmente, por otro nombre que no sea el de la marca.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Por: Carlos Enrique Castillo Garc\u00eda, socio y director Con la entrada en vigor de la nueva Ley de Propiedad Intelectual de El Salvador (17 de febrero de 2025), se cre\u00f3 el Instituto Salvadore\u00f1o de la Propiedad Intelectual (ISPI), que, entre otras facultades, se le asign\u00f3 la de conocer y decidir sobre la cancelaci\u00f3n por generalizaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":93682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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